Privateer Rum, based in Ipswich, Massachusetts, announced the debut of its sixth-annual Pride Label, which benefits local organizations year-round. “It’s important to us that it is not just ‘put on rainbow on it,’ but that it is genuine and contributes to the community,” says Privateer President and Head Distiller Maggie Campbell.
Privateer takes a different approach when it’s time to round up the troops. “We don’t use any free labor,” says Maggie Campbell, the head rum distiller and VP of Privateer in Ipswich, Mass. Instead, they recruit day labor via local PTAs